First day back in the office - and there's some nerd swag waiting for me courtesy of @algoliahq #thankyou #swag #algolia #tshirt #stickers #millisecondsmatter #minion

Nearly two years ago, before I moved back into gainful employment, I was working on building a personal brand for freelance and contract work. Like many one-man-bands, feeling that it would lend a greater air of legitimacy to me, I fell into the trap of making out that I was bigger than I was (I was a ‘boutique’ agency, and I used the royal ‘we’ a lot in the promotional copy). Whilst there wasn’t necessarily anything wrong with this (plenty of ‘boutique’ agencies do it!) it did feel a little disingenuous.

Fast forward to January 2017, and I miss being able to showcase the work that I have been lucky enough to contribute to over the past decade-plus. So, I figured it was time to work on my personal brand - not in an effort to illicit work (I’m perfectly happy in my current full-time role) - but to share the fruits of my professional life thus far.

This time, I’m not a small ‘multi-discipline agency’, and my posts will hopefully have a lot more personal insight into the work. I’ll also use it as an opportunity to highlight some of my personal side-projects that I hope to work on this year.

So if you want to see some pretty pictures of things that I have made, go give @madebytheprivateer a follow (I’ll be sure to post something about what I chose that name) #portfolio #design #webdevelopment #madebytheprivateer

The plan to get (and keep) in shape is coming together. Home gym means no gym selfies, you'll be happy to hear. #healthy2017 #dadswholift #shredit #marcy #multigym

Starting the year on the right foot - woke up hangover- and kid-less this morning so the wife and decided to go for an early morning New Year ride. Whilst 2016 was all about professional gains, this new year will be focussing on work-life balance. More quality time with the kids and more time spent keeping fit and healthy. Not getting any younger, and these past couple of years I've not exactly been trying to stay in shape. Kids - and lack of time - are a lazy (sic) excuse, but no more! Besides, the longer I leave it the harder it will be to get back into shape. More 2017 resolutions to follow... #happynewyear #2017 #resolutions

One year ago this was my goal for 2016 - and with the work I've been lucky enough to be doing over at @iseekplant I can say that I well and truly smashed that goal. 2017's goals will be a lot less professional and a lot more personal - and they all kick off in less than 24 hours #nye2016 #resolution2016 #smashedit #developerlife #devlife

Friday arvo sorted #noosa #beach #beer #noosasurfclub #holiday #weekendaway #nokids

When your wife is really into gadgets, and insists you open your birthday present early so she can play with it, and get you to program it to do stuff for her #amazonecho #import #birthdaypresent #alexa #gadgets #birthdayhaul #developer #developerlife

ZOMG get in my belly! 🍩 @krispykreme #reeses #peanutbutter #doughnuts #krispykreme #krispykremedoughnuts #nom

Fired up for today! #coffee #caffeine #caffeinate #morecoffee #developerlife (Image credit @sebreg, I think - corrections welcome)

Calling in expert assistance for this deck build - marking-out like a pro #daddyslittlehelper #tradieinthemaking